OUR ETHOS

Led by former Apple software engineer Nicole Amarise, we are an atelier that unites bold artistic direction with rigorous logistical management and production standards. Beyond our role as your designer and planner, we act as your translator; the dream-keeper responsible for ensuring your intentions are understood and honored by all parties, and that every outcome is the highest expression of our original design intent.

With lived and learned fluency in multi-cultural nuance, awareness is embedded into the way we conceptualize, create, and communicate. We approach event planning as an ongoing conversation. We will ask you the right questions, and answer yours with directness and transparency—especially when aligning investment with vision.

We create iconic events that embrace identity.

It’s what we do. It’s who we are.

  • A long dining table at Penny Roma in San Francisco, elegantly set with white dishes and green napkins. The table is adorned with large floral arrangements and candles, positioned beside a window offering a soft view of the outdoors.

    EVENT PLANNING

    We guide our clients through every stage of the planning process—from creative direction and design to logistics, vendor management, and on-site coordination. Whether you're seeking full-service planning or tailored support, we offer a seamless, collaborative experience designed around your needs.

  • Collage of beauty and fashion images including makeup swatches, lipstick, skincare products, models, and fashion designs on a display board. There are also color palettes, perfume bottles, and hair styling photos, with a table in front holding beauty products and color samples.

    CREATIVE DIRECTION

    Atelier Amarise offers creative direction for wedding editorials/styled shoots and brand shoots—combining refined style, thoughtful storytelling, and strategic vision. Services include concept development, styling, and art direction for both editorial and brand imagery, crafted to showcase your work, elevate your aesthetic, and create cohesive visuals that resonate across every platform.

HERITAGE AT THE HEART

About Nicole Amarise | Founder & Creative Director

My work is to make stories interactive and beauty tangible; to enable my clients and their guests to step into a bespoke environment that only previously existed as fragments of possibility in the mind. 

It’s a privilege I owe to a life path that precedes mine; an immigrant grandfather who had the courage to start over with nothing, and built a life that gave our family access to everything. Education, open doors, opportunity without limit. With this always in mind, knowing and honoring the places we come from is a perspective that lives at the heart of every celebration I’m trusted to produce. 

Guided by the belief that authenticity brings joy, I founded Atelier Amarise to deliver design-forward celebrations tied to the greater story of you. Accolades and acclaim are extras; as a studio, our ultimate measure of success is overhearing guests say, “Wow! It’s so them.”